BoF Op-Ed |  Lucy Seigle -Sustainable or Superficial?

M.I.A stars in “Rewear It,” the campaign video for H&M’s World Recycle Week 2016 | Source: H&M

Fashion’s failure to move beyond the most easily achievable – and easily marketable – sustainability issues puts it behind other sectors, argues Lucy Siegle with the most compelling and damning quote from this piece being : 

Three years on from Rana Plaza, many brands have still not completed safety changes in strategic supplier factories. How can we call this progress?

Source: Op-Ed | Sustainable or Superficial?

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