Op-Ed | ‘Buy Now, Build Now’ is the Real Revolution | Opinion, Op Ed | BoF / Áslaug Magnúsdóttir

Brands must bring consumers into the buying process and build new production capabilities, so demand for new designs can be fulfilled in days, not months, argues Áslaug Magnúsdóttir.

Source: Op-Ed | ‘Buy Now, Build Now’ is the Real Revolution | Opinion, Op Ed | BoF

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