Op-Ed | The Problem With ‘Buy Now’ | Opinion, Op Ed | BoF

Consumer-driven ‘buy now’ strategies can damage fashion brands, argues Pascal Morand, executive president of the Fédération Française de la Couture, du Prêt-à-Porter des Couturiers et des Créateurs de Mode.

Source: Op-Ed | The Problem With ‘Buy Now’ | Opinion, Op Ed | BoF

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